REIGN PRIME

INDUSTRIAL DESIGN
USER INTERFACE DESIGN
IDENTITY DESIGN
DESIGN STRATEGY AND RESEARCH

REIGN Prime is a tDCS (trans-cranial direct current stimulation) device that uses extremely low power electrical current to selectively stimulate relevant areas of the brain to promote vigilance on the playing field. Clinically proven and used the US military in advanced sniper training, tDCS technology results in enhancement even between uses of the device. This project began with a research intensive to isolate a target demographic and preferred deployment scenario before continuing into a form, usability, and identity (including the design and art direction of marketing strategies and content) development initiative. Ultimately, the package tentatively known as REIGN Prime was created.