framingham public schools

IDENTITY DESIGN
DESIGN STRATEGY AND RESEARCH

Under the guidance of an extremely motivated Director of Technology, the town of Framingham Public School System underwent a massive digital overhaul that included a complete facelift of all district materials found on the web. As part of that overhaul, I was contracted to provide an updated identity system for most of the schools in the district. While this encompassed a number of issues, I worked very closely with the executive team at each school to develop an identity system that keyed into the school's core strengths.